2024 · Parking · Light and Dark Mode
Parkway
Parkway was created to improve usability, addressing challenges like real-time parking availability, navigation, and trust-building features.
Timeline
Sept 01 - Dec 10
Tools
FigJam
Figma
My Role in Team of 4
Contextual Inquiry
Feature Brainstorming
UI and Interactions
Problem Space
Identifying the Challenge
We interviewed 8 people (average age 25) and found that-
Parking apps struggle to provide a seamless experience, with issues like unreliable real-time availability, unclear navigation, confusing payments, and limited feature awareness.
Security concerns, unclear rules, and frequent app crashes further reduce their trust and usability.
ParkMobile
Passport
Parking
Apps Explored
Problem Statement
How might we improve the reliability and navigation in parking apps to enhance user trust and satisfaction?
Research Process
Understanding User Behavior
We created various models to understand the needs.
Flow Model was used to know breakdowns.
Sequence Model
Next, we identified more breakdowns that occurred during various actions while pre-booking and in-person booking.
Cultural Model
Lastly, we visualized external factors that influenced the users while making parking decision.
The solution storyboard helped us think about the potential features.
Potential Features
Color Coded Indicators - For parking availability
Quickly shows real-time availability, reducing search time.
Wallet System - Preload funds to the app
Saves time for frequent parkers by eliminating repeated payment.
Availability Indicators for Pre-Booking Parking
Prevents wasted time by ensuring pre-booked spots are available.
Feedback System - Users rate the spots
Builds trust through real experiences, helps to make better decisions.
Location Confirmation - Pop-up before payment
Prevents payment errors and unnecessary charges.
"Pin My Car" - Add a note while payment
Assists users in locating their car in large parking areas.
Visual Identity
Style and Colors
The below color scheme convey professionalism and trust, reassuring users and it addresses the concerns about security and usability.
Final Solution
Drag the arrows to reveal dark/light mode!
Final Solution
High-Fidelity Designs
Flow 1: Parking Availability
User can see green, orange and red color codes that indicate availability for various parking lots. They can see this for pre-booking parking too.
Flow 2: Wallet System
Flow 3: Pre-Booking
Flow 4: Location Confirmation
Flow 5: Feedback Mechanism
