SHREYA SHAH PRODUCT DESIGNER

Designing for People,
Business and Impact.

Hi, I’m Shreya, a Product Designer in Rochester, NY
with 2 years of experience. I focus on creating
accessible, consistent, and immersive designs.

Latest Projects
New
Dec
2024
I handpicked some of my best projects for you to explore.

ParkWay

Spinning Wheel

A Place To Go

Homease

RocToken

2024 · Pre-Book Parking · Dark and Light Mode

Enhancing Mobile Parking Apps by increasing convenience, and reducing parking-related stress.

View Case Study
Real World (NDA)

1

Excellus

Jan 01- May 05, 2024
(4 months)

Performed Heuristic Evaluation and A/B Testing.

Details

Collaborated with a team of 4 to conduct a Heuristic Evaluation, creating a detailed test plan. Led 8 usability tests, analyzed the data, and provided actionable insights to enhance the user experience.

2

Amaara

Jul 01, 2022 - May 31, 2023

Created Design System and designed B2B and B2C Healthcare Products

Details

I developed Amaara’s cross-platform design system, boosting team efficiency by 35%, and improved usability by 40% through a B2B hemodialysis and clinic management product. Leading the design of a B2C healthcare product increased the user base by 25%, supported by A/B testing and visual quality assurance to ensure excellence.

Sandbox

Some fun projects!

Research

Qualitative, Quantitative and Experimental

I’ve explored various types of research and co-authored three papers as a part of academic projects.

01

Before the Lease, After the Keys

02

Pets and Tech

03

Do you recall?

My Process

(It can be non-linear,
depending on the project)

I explore user needs, behaviors, and challenges through deep research to understand the "why" before designing the "what."

I translate research insights into clear problem statements, user personas, and user flows. This helps to establish a focused design direction and ensures alignment with user needs.

The next step is to go from ideas to experiences. It involves brainstorming, sketching, and prototyping solutions that align with user goals and business needs.

I validate designs through testing and feedback, iterating to refine solutions that meet real-world needs and ensure impactful user experiences.

Discover Scope

Design the Solution

Define the Problem

Test, Refine and Deliver

Testimonials

Hear from the people I worked with

  • "Shreya had considerable responsibility, being the sole designer. She is passionate and motivated. Her designs are highly functional and have a pleasant aesthetic. She works hard and has maintained cordial relations with the team as well as external partners."

    Arjun Ravinder

    Founder and CEO @Amaara

  • "Shreya was proficient in Online Interfaces Standards for design tools like Figma creating a new visual identity for our brand. Working with her was smooth sailing as she was cooperative, had distinctive and compelling inputs. The initiative and enthusiasm shown was commendable."

    Sankshay Babber

    CEO @Dark Phoenix Studios Pvt. Ltd

  • "Extremely enthusiastic and always eager to learn. A natural problem solver and very organized. Shreya has a wide range of skill-set which she leverages to build solutions and tackle problems promptly & ethically. Working with Shreya is fun and it's hard to keep up with her enthusiastic pace!"

    Sangram Bhandari

    Founder and CEO @Dafter.Inc